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New Range Rover Evoque (2019): chic-UV under the microscope

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New Range Rover Evoque (2019): chic-UV under the microscope

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Land Rover might look like it’s playing it safe with the new Range Rover Evoque but it’s understandable – the first-generation was a smash hit in the sales charts, selling more than 750,000 units since 2011.

The outgoing Evoque even stretched the whole Land Rover brand into the compact premium SUV space. On many levels it’s been a marketeer’s dream, drawing influencers such as Victoria Beckham into the fold and reaching new – often female and urban – buyers as a consequence.

The overall silhouette of the new one is familiar, though in fact the sheet metal and 4.37m-long footprint are all-new. It’s an Evoque, alright – but with styling flourishes nabbed from big brother the Range Rover Velar, and the detailing works well in the metal. The pendulum has swung from muddy to modish Chez Land Rover, alright…

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