The new 2019 BMW 7-series is bound to ruffle a few feathers: how is it not possible to comment on the latest limousine facelift without talking about that face?
The super-sized grille is bound to be the talking point of the 2019 facelift, regardless of the updated iDrive 7.0, the latest infotainment system, the cleaner powertrains and other tech foisted upon Munich’s limousine leader. Designers say the twin kidney grille – a staple of BMW car design for decades – has grown by a colossal 40%. You read that right. The new 7-series is being eaten by its own face.
It’s easy to sneer, so let’s allow BMW to explain itself. ‘The extensive design refresh at the front end – which now rises 50mm taller at its foremost point – plays a particularly prominent role in giving the new BMW 7-series its more powerful visual presence,’ says today’s announcement. ‘The new bonnet has more sharply cut contour lines and a larger BMW roundel. The dominant force of the reworked front end is the BMW kidney grille, with its single-piece surround, whose surface area has grown by some 40%. The grille teams up with the slimmer headlights to create a stylistically appealing contrast and add a new strand to the character of BMW’s luxury-class models.’
Do be sure to comment below with your reaction to the latest facelift. And remember: it’s aimed at the Chinese market, where big grilles are in vogue – China accounts for 40% of all 7-series sales globally, you see…